Lou the Rat™ by RatRyder

Meet Lou the Rat — the rebellious heart and soul of Rat-Ryder. Lou isn’t just a mascot; he’s a grungy, independent-minded road rat who lives for the roar of engines and the freedom of the open road. Whether he’s tearing it up on a custom bike, cruising a trike, or thrashing his hot rod through the back lanes, Lou is all about attitude, grit and going your own way.

Our Lou the Rat collection celebrates that free spirit with bold, original artwork you won’t find anywhere else. Each piece — from T-shirts to hoodies — is built for riders who don’t follow the crowd. Featuring edgy, hand-drawn designs, rugged fabrics and a dose of old-school garage style, these are clothes made for the road and the lifestyle that comes with it.

Perfect for bikers, trikers, hot rod lovers and anyone who lives life on their own terms, the Lou the Rat range is more than just gear — it’s a statement. Ride your way. Live your way. Ride with Lou the Rat.