ABOUT US

BORN TO RIDE, DESIGNED TO ROAR, A NOD TO THE OPEN ROAD

Meet the Minds Behind Rat-Ryder

At the heart of Rat-Ryder is a powerhouse duo: Emmylou and Smurf—partners in creativity, chaos, and all things wonderfully weird.

Emmylou, the design wizard and chaos conductor, is the mastermind behind every stitch, print, and pixel. Her creative spark fuels Rat-Ryder’s unique, edgy designs, with each piece crafted from a love of the eccentric (and a solid dose of caffeine).

Right alongside her is Smurf, the meme maestro and logistics guru. Whether managing operations, brainstorming the next big idea, or keeping the wheels turning (sometimes literally—sidecar life!), Smurf’s resourcefulness and humor make him an essential part of the magic.

But Rat-Ryder isn’t just about creating awesome merch for their website (although they’ve mastered that, too). They’re also the sole worldwide distributor for AwoL merch—a badge of honor that reflects their reputation for quality and style.

And it doesn’t stop there! Rat-Ryder has proudly designed custom merch for:

Isolation Chopperz
Scotland’s Numb Bum and Sere Erse Challenge
Various pubs, businesses, and bike clubs across the UK

Together, Emmylou and Smurf have built Rat-Ryder into something much bigger than a brand—it’s a creative community powered by passion, humor, and a shared love of all things bold and bizarre.

So whether you’re rocking an original Rat-Ryder design or repping AwoL, know that every piece has been crafted with heart, a dash of madness, and a whole lot of love.

Stay wild, stay weird, and ride on! 🐀

Custom and Club Clothing

Looking to kit out your club with custom gear that’s as bold as your rides? You’ve come to the right place—Rat-Ryder has you sorted!

Whether you’re repping your club at rallies or cruising through the countryside, your crew deserves gear that stands out and tells your story. We specialise in unique, high-quality custom apparel tailored to your club’s personality. From embroidered patches and printed tees to hoodies, beanies, and more, we’ll bring your vision to life with style and craftsmanship

Why Choose Rat-Ryder for Your Club’s Custom Gear?

Top-Notch Quality: We use premium materials that can handle everything from long-haul rides to pub meetups.
Personal Service: We work closely with you every step of the way to make sure your gear is spot on.

Tried, Tested, and Trusted:

We’ve created custom merch for bike clubs, events, and local legends across the UK, including:

AWol
Numb Bum and Sere Erse Challenge
Isolation Chopperz

We understand what it means to wear your club’s name with pride—and we’re here to make sure you do it in style.

Ready to Get Your Club Kitted Out?

Let’s make something brilliant together. Share your ideas with us, and we’ll handle everything—from design to production. Your club’s custom clothing is just a conversation away.

Ride proud. Ride sharp. Rat-Ryder style. 🐀

Shows | Rallies | Events

Find our travelling stall at bike shows, rallies and events throughout the UK. If you’d like to see our stall at an event near you, please get in touch and let us know about it! Visit our events page to see where we’re headed next and come try on the merchandise in real life!